Who The F**K Is CheckOutJon?
Jon Richardson, also known as @CheckoutJon, and The SkincareBro, is a creator, entrepreneur, host, and culture-driven storyteller based in Austin, Texas.
With 225K+ followers on TikTok, 50K+ on Instagram, and millions of monthly viewers across platforms, Jon creates at the intersection of lifestyle, beauty, skincare, wellness, travel, food, entertainment, nightlife, and culture.
What started with modeling and digital content in 2014 has evolved into a growing creative ecosystem spanning media, beauty, community, travel, and entertainment.
As The SkincareBro, Jon has built a highly engaged audience around making skincare and self-care feel approachable, entertaining, and relevant to everyday life. His content blends practical education with humor, personality, storytelling, and an unmistakable point of view.
Jon is also the founder of GÜDERICH, a beauty and lifestyle company focused on natural ingredients, gender-neutral products, and redefining how people think about personal care.
The SkincareBro Haus
Through The SkincareBro Haus, Jon brings creators and communities together around wellness, travel, culture, friendship, and shared experiences. The Haus extends beyond social media through creator trips, events, activations, partnerships, and original travel storytelling.
The SkincareBro Haus
Jon is also Co-Founder and Creative Director of BRAVO Agency alongside his husband, photographer Iván Santiago Bravo. The Austin-based creative studio works across photography, film, social content, creative direction, entertainment, events, and brand storytelling.
Check out The Host
As a host, Jon has led experiences involving entertainment, sports, hospitality, and community, including work with the Wayans Brothers, Alamo Drafthouse, and other major brands and cultural organizations.
His newest project, Birthday Abroad with The SkincareBro, expands that storytelling internationally through travel, wellness, food, nightlife, culture, and personal experiences. The creator-owned travel series is being developed as an ongoing property with editorial partners and brand collaborators across destinations around the world.
Jon's work has been featured across major publications and has led to collaborations with brands including American Express, ALDO, Fenty Skin, Vacation Inc., Microsoft (his very own GÜDE SKIN), Alamo Drafthouse, Major League Pickleball, and more.
He isn't simply creating content about the things he loves. He's building the worlds, communities, and experiences people want to be part of.
Roles:
Creator + Host — The SkincareBro
Founder + Host of the SkincareBro Haus
Co-founder + Creative Director: BRAVO Agency
CEO + Founder: GÜDE LIFE LLC (GÜDE SKIN, GÚDE SCENT, GÜDE GEAR)
Follow @CheckoutJon and see why he's more than just a content creator; he's a trendsetter making waves across social media.
FOLLOW FOR MORE
@Checkoutjon
ON INSTAGRAM, TIK TOK, YOUTUBE + MORE
Recent Partnerships
Proven Success with Leading Brands
-
Weekly reach: 20–50M
Monthly reach: 250M+
Following:
TikTok: 222K followers
Instagram: 42K followers
Short-form average: 500K–multi-million views
Engagement: 30K–100K likes per asset
Saves on skincare education: ~100K
Travel/lifestyle share rate: high velocity
Peak video: 15M views
Proven outcomes:Sold out 12+ GÜDE SKIN seasonal drops;
Drove 45K+ customers to San Ginés Austin;
Increased Whip My Soul Holiday traffic
-
TikTok
Primary age: 25-4085.7% women
14.3% men
78.3% US
5.6% UK
2.3% South Africa
Top cities: Austin, Chicago, Houston, Atlanta, Brooklyn, Philadelphia
Instagram
Primary age: 25–44
• 75.2% women
• 24.8% men
• Top cities: New York, Houston, Philadelphia, Los Angeles, Chicago -
• Skincare education
• Grooming and men’s wellness
• Travel and hotel integrations
• Food, lifestyle, and daily routines
• High-end studio and film production via BRAVO Agency
• SkincareBro Haus (multi-creator campaigns) -
• Destination and hotel coverage
• Skincare education content
• Product integration across platforms
• Grooming and wellness series
• Campaign photography
• Travel-day storytelling packages
• Local business features
• SkincareBro Haus integrations
• Film photography add-on
• UGC demos
• Licensing rights
• Full campaign -
Current 90-day focus:
• Skincare
• Luxury products
• Travel + hotels
• Wellness + hydration
• Home + Decor
• Healthy eating + restaurants
• Austin (and Texas) events + experiences -
Please contact our partnerships team at Jon@Checkoutjon.com