The SkincareBro Haus : Big Apple 🍎 At Culture Con

The SkincareBro Haus lands in New York during Culture Con weekend, bringing together creators, entrepreneurs, and voices from across fitness, grooming, finance, mental health, and culture.

New York City |October 3–6, 2025

The SkincareBro Haus is a content series and conversation surrounding mental health, wellness, and life led as a black man from the perspective of Black creators, designers, actors, and influencers.

Meet The Cast + Learn More

An All Black cast of Creatives, Actors, influencers, Fashion stylists, YouTubers, Culture journalists and Entreprenuers exclusively based in New York.

Our Cast

About:

The SKincareBro Haus Big Apple at CULTURE CON is about balancing hustle with healing. Over three days, our creators will:

  • Attend Culture Con 2025 in Brooklyn (with GA passes provided by Culture Con).

  • Host off-site Haus conversations on skincare & success, mental health for creatives, and monetizing your voice without losing authenticity.

  • Film Bro Talks live and curate content around street style, grooming, and NYC’s creative energy.

  • Connect with NYC’s leading voices in wellness, finance, sex/dating, and mentorship.

Our Partners

Content Goals

  • On Campus: Behind-the-scenes at Culture Con, guest interviews, street-style captures.

  • Off-Site Activation: Grooming sessions, live podcast recordings, and group therapy conversations on imposter syndrome and burnout.

  • Community: Networking with founders, entrepreneurs, and media voices to highlight funding, ownership, and representation.

Content + Message:

Trip Overview ✈️

Why New York?

New York is the global stage for culture, hustle, and self-expression. The SkincareBro Haus is creating a moment where Black men can show up fully — looking sharp, speaking truth, and building connections that last beyond the weekend.
Happening: 🗽 New York City, NY | October 3 – October 5, 2025

This fall, the SkincareBro Haus heads to the Big Apple, bringing the brotherhood to the heart of Black creativity and culture. Anchored by Culture Con 2025, this edition is all about building and breaking barriers — balancing hustle culture with healing energy.

Across three packed days, creators will immerse themselves in panels, networking, and street-style moments at Culture Con in Brooklyn, while also curating our own off-site Haus activation in Manhattan. From grooming sessions and live Bro Talk recordings to intimate conversations on mental health, finance, and relationships, the SkincareBro Haus: Big Apple is a celebration of wellness, entrepreneurship, and expression in the city that never sleeps.

Itenirary
Day 1 – Friday, October 3

  • Arrival in NYC — check into partner lodging (W Union Square or Haus residence)

  • Welcome Dinner & Kickoff — intimate gathering with NYC creators, Haus introductions

  • Culture Con Opening Party — attend the official kickoff event, connect with fellow creatives, capture nightlife content

  • Late-Night Content Session — street-style filming and first impressions in the city

Day 2 – Saturday, October 4

  • Culture Con: Take Flight — full day of panels, networking, and brand activations

  • On-Campus Content — street style, interviews with entrepreneurs and creatives

  • Evening Haus Activation — private off-site event (panel: Skincare & Success, grooming activations, Bro Talk live recording)

Day 3 – Sunday, October 5

  • Culture Con Day 2 — attend workshops, meet media partners, connect with brand founders

  • Group Session — therapy-style conversation on imposter syndrome and burnout (with partner org like Black Men Heal)

  • Closing Dinner — reflections, collab talks, and setting the stage for future SkincareBro Haus trips

Day 4 – Monday, October 6 (Optional)

  • Departures & Content Drops — creators head home, social posts roll out with highlights from the weekend

What To expect

✅ Content Creation:

  • Group and solo brand content for TikTok, IG, YouTube and more!

  • GRWMs, tutorials, recap videos, livestreams, and challenges

  • Pro videographers, photographers, and behind-the-scenes coverage

✅ Creator Challenges:

  • Team vs. Team: Who can create the best ad, pitch, or GRWM?

  • Real-time brand integration

  • Rewards and recognition

  • Bro to Bro seminars

✅ Real Connections:
Talented Black men in skincare, fitness, fragrance, food, grooming, and lifestyle come together to connect and learn

Each creator will be asked to teach something to the group. It could be how to get a clean fade, how to shoot better photos, how to meal prep, how to stretch, how to build confidence—whatever makes you, you.

We’ll be learning from each other, working with brands, and showing the world what happens when Black men take care of themselves and each other.

Meet Your Organizer

Jon The SkincareBro

What’s up, I’m Jon, but you might know me better as @CheckOutJon or the SkincareBro.
I like to spend my time either in the gym, on vacation, or getting pretty. Aka I spend a lot of time in the bathroom on my skincare, getting haircuts, manicures and more…
I’ve built a vibrant community on TikTok with over 200K+ followers and Instagram with 33K+ followers who join me on my adventures in travel, beauty, lifestyle, and self-care.

The mission? To inspire, uplift, and create unforgettable experiences. Let’s explore how we can partner up and make magic happen!

Find Us On Social Media

Be a BRO (to yourself and your community) Remember that everyone is going through something never let your head get to you. 9/10 someone can either relate to you or use your advice ❤️‍🩹.
BTS of one long travel day with the Bros Are you usually the one knocked out or the taking the flicks
What does “being a BRO” look like for you? September is Suicide Prevention Awareness Month and for Black men, this is a conversation we can’t ignore. 🖤 Suicide is the 3rd leading cause of death for Black men ages 15–24.
We still can’t get over this @alexwgoals Read to learn more 📰
It’s IN YOU, not on you. Friendly reminder that if you can think it, it’s already yours. Based on a true story
The HISTORY of the Durag One of the earliest published records of the durag appeared in 1966, spelled “Do Rag.” It was described as “a cloth band worn around the forehead as a sweatband to keep hair in place.” But its story
Black Men deserve their flowers NOW 💐 (Not when they hit the casket) 📸: @iam.bravo.photo Creative direction: @checkoutjon Model: Ifreke Inyang
The brain / your mindset is more powerful than any first you can throw in the ring 🧠 💥 All of the greats who came before and that will come after tapped in and found their inner strength . Friendly reminder that you can do ANYTHING you put your
Traveling the world 🤝🏾 hanging with the bros
@miketyson ‘s 5 Rules that’ll make you a monster 🥊 (competitor , creative and entrepreneur) Now get in the ring and fight for what you deserve 🫡
Black creativity has always been about more than art — it’s survival, it’s brilliance, it’s legacy. From the chains to the quotes, from the music to the movement, we’ve been proving that defeat doesn’t define us&he