The SkincareBro Haus : Big Apple 🍎 At Culture Con
The SkincareBro Haus lands in New York during Culture Con weekend, bringing together creators, entrepreneurs, and voices from across fitness, grooming, finance, mental health, and culture.
New York City |October 3–6, 2025
The SkincareBro Haus is a content series and conversation surrounding mental health, wellness, and life led as a black man from the perspective of Black creators, designers, actors, and influencers.
Meet The Cast + Learn More
An All Black cast of Creatives, Actors, influencers, Fitness Gurus, Fashion stylists, YouTubers, Culture Journalists and Entrepreneurs exclusively based in New York.
Meet The SkincareBRO Cast
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Jon "CheckoutJon" Richardson
Head SkincareBro | Creator + Entreprenuer
Jon is the founder of The SkincareBro Haus, GÜDERICH Skincare LLC, and co-founder of BRAVO Agency, known for blending skincare, content, and culture. Jon #1 goal is to build space for Black men to connect, create, and care for themselves out loud.
200K+ On TikTok
37K+ On Instagram
CheckoutJon.com -
Blaise French
Entrepreneur | Model | Actor + Content Creator
Queens-born entrepreneur, model, and creative who has built a powerhouse presence at the intersection of business, style, and culture. Known for his brand collaborations across fashion and sports, Blaise brings a polished voice and global reach to everything he touches. His journey from NYC roots to international recognition makes him a cultural connector and a standout.
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Stephan Labossiere
Author | Relationship Coach | Speaker
Widely known as Stephan Speaks, Stephen is a bestselling author, certified relationship coach, and motivational speaker with a following of millions worldwide. His platform focuses on love, healing, and personal growth — guiding men and women to healthier relationships and stronger self-worth. Through books, live talks, and digital content, Stephan has become a trusted voice for those navigating intimacy and self-discovery.
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Corelle Rouse
Actor | Celeb Fitness Trainer + Creator
Corelle is not only an actor but also a powerhouse in the fitness world, training elite clients and inspiring others through strength-based routines, wellness insights, and lifestyle motivation.
14 K+ On Instagram -
Alex Toussaint
Athlete | Peloton Senior Instructor | Founder, Feel Good Look Good Better
A powerhouse voice in fitness and motivation, known as a Senior Instructor at Peloton and founder of Feel Good Look Good Better. Based in New York City, Alex has built a reputation for blending discipline, culture, and authenticity into his training. His rides have inspired thousands to push past limits, and his mission is rooted in helping people look good, feel good, and live better inside and out.
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Ross Mac
Finance Educator | Creator | Entrepreneur
Founder of Maconomics, a movement bringing financial literacy and wealth-building strategies directly to the community. With a sharp voice that blends culture and economics, Ross has become one of the most recognized Black finance educators online, breaking down money, investing, and entrepreneurship in a way that’s accessible and relatable. At SkincareBro Haus, Ross brings the mindset, mentorship, and money conversations that push culture forward.
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Alex Moreno
Mental Health Advocate | Content Creator New York
Alex is a mental health advocate and content creator using his platform to break the stigma around men’s mental health. He’s currently in training for a major upcoming challenge, using the journey to show how heavy the mental load can be for men—and how resilience is built through it. At SkincareBro Haus: Caribbean, Alex is bringing transparency, motivation, and raw honesty to the table.
Our Partners
About:
The SKincareBro Haus Big Apple at CULTURE CON is about balancing hustle with healing. Over three days, our creators will:
Attend Culture Con 2025 in Brooklyn (with GA passes provided by Culture Con).
Host off-site Haus conversations on skincare & success, mental health for creatives, and monetizing your voice without losing authenticity.
Film Bro Talks live and curate content around street style, grooming, and NYC’s creative energy.
Connect with NYC’s leading voices in wellness, finance, sex/dating, and mentorship.
Content Goals
On Campus: Behind-the-scenes at Culture Con, guest interviews, street-style captures.
Off-Site Activation: Grooming sessions, live podcast recordings, and group therapy conversations on imposter syndrome and burnout.
Community: Networking with founders, entrepreneurs, and media voices to highlight funding, ownership, and representation.
Content + Message:
Trip Overview ✈️
Why New York?
New York is the global stage for culture, hustle, and self-expression. The SkincareBro Haus is creating a moment where Black men can show up fully — looking sharp, speaking truth, and building connections that last beyond the weekend.
Happening: 🗽 New York City, NY | October 3 – October 5, 2025
This fall, the SkincareBro Haus heads to the Big Apple, bringing the brotherhood to the heart of Black creativity and culture. Anchored by Culture Con 2025, this edition is all about building and breaking barriers — balancing hustle culture with healing energy.
Across three packed days, creators will immerse themselves in panels, networking, and street-style moments at Culture Con in Brooklyn, while also curating our own off-site Haus activation in Manhattan. From grooming sessions and live Bro Talk recordings to intimate conversations on mental health, finance, and relationships, the SkincareBro Haus: Big Apple is a celebration of wellness, entrepreneurship, and expression in the city that never sleeps.
Itenirary
Day 1 – Friday, October 3
Arrival in NYC — check into partner lodging (W Union Square or Haus residence)
Welcome Dinner & Kickoff — intimate gathering with NYC creators, Haus introductions
Culture Con Opening Party — attend the official kickoff event, connect with fellow creatives, capture nightlife content
Late-Night Content Session — street-style filming and first impressions in the city
Day 2 – Saturday, October 4
Culture Con: Take Flight — full day of panels, networking, and brand activations
On-Campus Content — street style, interviews with entrepreneurs and creatives
Evening Haus Activation — private off-site event (panel: Skincare & Success, grooming activations, Bro Talk live recording)
Day 3 – Sunday, October 5
Culture Con Day 2 — attend workshops, meet media partners, connect with brand founders
Group Session — therapy-style conversation on imposter syndrome and burnout (with partner org like Black Men Heal)
Closing Dinner — reflections, collab talks, and setting the stage for future SkincareBro Haus trips
Day 4 – Monday, October 6 (Optional)
Departures & Content Drops — creators head home, social posts roll out with highlights from the weekend
What To expect
✅ Content Creation:
Group and solo brand content for TikTok, IG, YouTube and more!
GRWMs, tutorials, recap videos, livestreams, and challenges
Pro videographers, photographers, and behind-the-scenes coverage
✅ Creator Challenges:
Team vs. Team: Who can create the best ad, pitch, or GRWM?
Real-time brand integration
Rewards and recognition
Bro to Bro seminars
✅ Real Connections:
Talented Black men in skincare, fitness, fragrance, food, grooming, and lifestyle come together to connect and learn
Each creator will be asked to teach something to the group. It could be how to get a clean fade, how to shoot better photos, how to meal prep, how to stretch, how to build confidence—whatever makes you, you.
We’ll be learning from each other, working with brands, and showing the world what happens when Black men take care of themselves and each other.
Meet Your Organizer
Jon The SkincareBro
What’s up, I’m Jon, but you might know me better as @CheckOutJon or the SkincareBro.
I like to spend my time either in the gym, on vacation, or getting pretty. Aka I spend a lot of time in the bathroom on my skincare, getting haircuts, manicures and more…
I’ve built a vibrant community on TikTok with over 200K+ followers and Instagram with 33K+ followers who join me on my adventures in travel, beauty, lifestyle, and self-care.
The mission? To inspire, uplift, and create unforgettable experiences. Let’s explore how we can partner up and make magic happen!
Find Us On Social Media
