SkincareBro Haus: Big Apple
Brooklyn, NY • October 3–5, 2025
(optional Oct 6)
About:
The SkincareBro Haus is a content collective and safe space for Black men to show up fully. In NYC, we’re combining on-campus Culture Con access with a private off-site activation to film Bro Talks, do grooming sessions, network with founders, and capture the energy of the city.
What to expect:
Complimentary GA passes to Culture Con (Oct 4–5)
Private Haus activation in Brooklyn (panels, grooming, content)
All-expenses-paid experience for confirmed participants
Filmed interviews, street-style coverage, and brand integrations
Who’s In The Room?
Creators, entrepreneurs, trainers, barbers/estheticians, coaches, journalists, and founders rooted in NYC — all committed to self-care, ownership, and real conversation.
Meet The SkincareBro NYC Cast
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Jon "CheckoutJon" Richardson
Head SkincareBro | Creator + Entreprenuer
Jon is the founder of The SkincareBro Haus, GÜDERICH Skincare LLC, and co-founder of BRAVO Agency, known for blending skincare, content, and culture. Jon #1 goal is to build space for Black men to connect, create, and care for themselves out loud.
200K+ On TikTok
37K+ On Instagram
CheckoutJon.com -
Blaise French
Entrepreneur | Model | Actor + Content Creator
Queens-born entrepreneur, model, and creative who has built a powerhouse presence at the intersection of business, style, and culture. Known for his brand collaborations across fashion and sports, Blaise brings a polished voice and global reach to everything he touches. His journey from NYC roots to international recognition makes him a cultural connector and a standout.
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Stephan Labossiere
Author | Relationship Coach | Speaker
Widely known as Stephan Speaks, Stephen is a bestselling author, certified relationship coach, and motivational speaker with a following of millions worldwide. His platform focuses on love, healing, and personal growth — guiding men and women to healthier relationships and stronger self-worth. Through books, live talks, and digital content, Stephan has become a trusted voice for those navigating intimacy and self-discovery.
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Corelle Rouse
Actor | Celeb Fitness Trainer + Creator
Corelle is not only an actor but also a powerhouse in the fitness world, training elite clients and inspiring others through strength-based routines, wellness insights, and lifestyle motivation.
14 K+ On Instagram -
Alex Toussaint
Athlete | Peloton Senior Instructor | Founder, Feel Good Look Good Better
A powerhouse voice in fitness and motivation, known as a Senior Instructor at Peloton and founder of Feel Good Look Good Better. Based in New York City, Alex has built a reputation for blending discipline, culture, and authenticity into his training. His rides have inspired thousands to push past limits, and his mission is rooted in helping people look good, feel good, and live better inside and out.
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Ross Mac
Finance Educator | Creator | Entrepreneur
Founder of Maconomics, a movement bringing financial literacy and wealth-building strategies directly to the community. With a sharp voice that blends culture and economics, Ross has become one of the most recognized Black finance educators online, breaking down money, investing, and entrepreneurship in a way that’s accessible and relatable. At SkincareBro Haus, Ross brings the mindset, mentorship, and money conversations that push culture forward.
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Alex Moreno
Mental Health Advocate | Content Creator New York
Alex is a mental health advocate and content creator using his platform to break the stigma around men’s mental health. He’s currently in training for a major upcoming challenge, using the journey to show how heavy the mental load can be for men—and how resilience is built through it. At SkincareBro Haus: Caribbean, Alex is bringing transparency, motivation, and raw honesty to the table.
What We Provide
Flights or transit (if applicable), lodging, meals
Culture Con GA passes (complimentary)
Set access: lights, cameras, sound
Grooming stations and product support (provided by our partners)
A clear content plan and on-site production team
What You Do
You’ll be surrounded by talented Black men in skincare, fitness, fragrance, food, grooming, and lifestyle. And this isn’t just about shining—it’s about sharing.
Each creator will be asked to teach something to the group. It could be how to get a clean fade, how to shoot better photos, how to meal prep, how to stretch, how to build confidence—whatever makes you, you.
We’ll be learning from each other, working with brands, and showing the world what happens when Black men take care of themselves and each other.
Creator Requirements:
Be on time for call times and shoots
Bring your voice and POV for panels and interviews
Follow the Code of Conduct and house rules
Sign the Media Release and Participant Agreement
📋 Lock In Your Spot
To book your flight, send your PR packages, and complete your travel prep, we need a few details from you ASAP.
1) Please download your Participant Agreement here (be ready to upload once you accept your offer).
2) Please download your Media Release Form here (be ready to upload once you accept your offer.)
Accept your offer below (once prompted, please input the requested information to lock in your spot).
Please confirm your spot by completing the form below by Wednesday, October 1st, 2025.
Confidentiality Reminder
You are receiving this invite before the public announcement. Please keep this information private until we go live. We'll provide assets for you to post soon.
Trip Overview ✈️
We’re kicking things off with a check-in on Friday night and then heading out to Culture Con’s Kick-Off Party. After bonding with the Bros, we’ll have a weekend at Culture Con Campus and more! (see below)
Here’s the full breakdown:
Friday, Oct 3
Arrival/check-in
Culture Con kickoff party (evening)
Saturday, Oct 4
Morning:
Get Ready With The Bros (Group Content Day + Gifting Session with our partners)
Day:
Culture Con campus (interviews + street style)
Evening:
Private Haus activation (panel + grooming content)
Group Dinner
Sunday, Oct 5
Morning:
Brunch with the Bros (Breakfast + Drink)
“Bro Talk” Group Session (Group Table side chat)
Day:
Culture Con campus (community, interviews)
Evening: Content wrap + dinner
Monday, Oct 6 (optional)
Light recovery Day
Content Haus Check-up, NYC moments, departures
venue name and address once TBD
✅ All we need now… is your confirmation
Meet Your Organizer
Jon The SkincareBro
What’s up, I’m Jon, but you might know me better as @CheckOutJon or the SkincareBro.
I like to spend my time either in the gym, on vacation, or getting pretty. Aka I spend a lot of time in the bathroom on my skincare, getting haircuts, manicures and more…
I’ve built a vibrant community on TikTok with over 200K+ followers and Instagram with 33K+ followers who join me on my adventures in travel, beauty, lifestyle, and self-care.
The mission? To inspire, uplift, and create unforgettable experiences. Let’s explore how we can partner up and make magic happen!
Recent Partnerships
Proven Success with Leading Brands
