The SkincareBro Haus and Why I Created It

The SkincareBro Haus did not start as a trip. It started as a pattern I kept seeing over and over again.

Brand trips. Influencer trips. Wellness trips. Skincare campaigns. Travel campaigns. Grooming campaigns. And almost every time, it was the same group of creators. The same look. The same audience. The same people being flown around the world to promote self care, skincare, travel, and lifestyle.

Meanwhile, Black and brown men have been talking about grooming, fragrance, fitness, travel, style, and self care for years, often without brand support, without press, and without the same opportunities.

We were already doing the work.
We were already creating the content.
We were already building audiences.
We were already having the conversations.
But we were not being invited into the rooms.

So I stopped waiting for invitations and built my own room.

That room became The SkincareBro Haus.

The SkincareBro Haus is a space for Black and brown men, and also allies and friends from all backgrounds, to come together around wellness, skincare, grooming, travel, fitness, mental health, business, and life. It is a content house, but it is also a community. It is a travel project, but it is also a social project. It is about skincare, but it is also about identity, confidence, friendship, and access.

I created the SkincareBro Haus because I wanted to see men who look like me:
Traveling the world
Working with major brands
Taking care of their skin
Talking about mental health
Building businesses
Creating art
Being stylish
Being soft
Being strong
Being successful
Being visible

So many spaces in wellness and skincare are still marketed primarily toward women, and when men are included, the marketing often focuses on a very narrow version of masculinity. The SkincareBro Haus shows that men are not one thing. We are many things at once. We can lift weights and use serums. We can talk about money and talk about feelings. We can go to the club and wake up early for a run. We can be businessmen, artists, athletes, photographers, creators, husbands, boyfriends, single, gay, straight, bisexual, everything in between.

The SkincareBro Haus is not about one type of man.
It is about men in general learning to take care of themselves and each other.

During the Haus trips, we travel together, live together, work out together, cook together, create content together, and most importantly, we talk. We talk about dating, sex, mental health, family, race, money, business, insecurities, confidence, and what it actually means to grow up and become a man in the world we live in today.

A lot of men do not have spaces where they can have these conversations openly. The SkincareBro Haus is one of those spaces.

It is also important that brands understand something: this is not just an influencer trip. This is a media project, a community project, and a cultural project. We are documenting friendship, masculinity, wellness, travel, and modern male identity in real time through content, photography, video, conversations, and partnerships.

We are not just posting pictures at a pool.
We are building something bigger than a trip.

The SkincareBro Haus is about access, visibility, friendship, business, wellness, and representation. It is about making sure the next generation of Black and brown creators in grooming, skincare, travel, and lifestyle do not feel like they are on the outside looking in.

I did not create the SkincareBro Haus because I was invited somewhere.
I created it because we were not invited anywhere.

So we built our own house.