The SkincareBro Haus Manifesto

The SkincareBro Haus is not really about skincare. Skincare is just the door. What happens after people walk through that door is what actually matters.

The SkincareBro Haus is about men learning how to take care of themselves, how to talk to each other, how to travel, how to build businesses, how to build friendships, and how to become better men overall. For a long time, men were taught that taking care of yourself was not important. You were supposed to work, make money, be tough, and keep everything to yourself. That model does not work anymore.

Men are lonely. Men are stressed. Men are unhealthy. Men don’t talk about their problems. Men don’t go to the doctor. Men don’t wear sunscreen. Men don’t moisturize. Men don’t ask for help. And then people wonder why men struggle.

The SkincareBro Haus exists to change that.

At the Haus we work out together, cook together, travel together, create content together, and sit around and talk about real life. We talk about money, family, relationships, sex, mental health, business, race, identity, goals, and the future. These are conversations men are already having privately. We just created a space where those conversations can happen openly.

The SkincareBro Haus is about community, access, visibility, friendship, business, and growth. It is about men becoming more complete versions of themselves. It is about building a life that looks good, feels good, and actually means something.

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Jonathan Richardson

Co-founder + Creative Director at BRAVO Agency | CEO + Product Designer at GÜDERICH. A man of many hats to say the least. I’ve found success In digital storytelling, turning influencers into brands and businesses into empires consider me the conduit between product and consumer.

https://www.BRAVOAgency.org
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The SkincareBro Haus and Why I Created It